Friday, October 30, 2009

Tips on Dental Office Success

Would you agree that success is defined by whether or not you can,



1. Work smart, not hard,

2. Can attract opportunities that easily turn into positive

outcomes,

3. Enjoy harmonious relationships within your family, your friends and your business,

4. Feel satisfied with your career and business choice,

5. Can have a broad view of your life and work, yet can attend to the smallest details,

6. Invite the right clients and the right people into your life, and

7. you easily realize profits higher than you projected!



When I am not on track with these landmarks, I first look within my home environment and my office to see how energy flows within these two spaces and I check for the following tell tales that something is not going well:



1. Look at what is happening outside my buildings. New construction going on? Some movement of tenants? Change in management? Wheather related events such as trees down or power lines?

2. Check out the quality of my entry. Do I need to remove/change plantings? Do I need to add some seasonal items/greens? Repaint the door? Fix anything? How is my walkway? Does it seem to narrow as it goes out toward the street? Is it blocked by a tree/bush that is overgrown? Do I even have a walkway guiding to the door, or do I just have grass outside my front door?

3. Look at my bedroom, my bed and my desk at the office. Do they offer me a position of control in relation to the access door?

4. Check out the quality of my bed and my desk and chair. Do they need repairs? Do they say...temporary or solid and strong?

5. See if my bedroom or my office shares a wall with a room that is in conflict with the activities of my bedroom and my office. Is the kitchen or bathroom on the other side?

6. Do I have clutter in my bedroom and in my office?

7. Is my desk piled high with "stuff" that "I can always find" or is it so clean that "I can eat there"?

8. Check out the lighting in my bedroom and my business. Is there balanced lighting or there are dark spots or lots of glare?



Well, you may think that these two lists have nothing to do with each other, but they do.

Study the 2 lists and jot down your reactions to it. I'll elaborate on their correlation on next week's blog.



If you need answers in a hurry, you may contact Lidia Scher @ lidia@e-dds.com

A Few Ways You Can Measure Social Media-Part 2 of 3

3. Make a note of the less obvious benchmarks:
Research SEO rankings and referrals, customer satisfaction scores and other business data.

4. Make a note of ROI benchmarks:
How much are you paying to acquire customers via other marketing channels? How vast is that advertising budget, and how is it being split up? And what proportion is being directed into channels that you cannot accurately measure?

Submitted by Lidia Scher -Lidia@e-dds.com

Contact Angela@e-dds.com for a quick conversation on these important measures!

Friday, October 16, 2009

A FEW WAYS YOU CAN MEASURE SOCIAL MEDIA-Part 1 of 3.

We heard from you and today we are starting a 3 week series of suggestions on ways you can measure your social media efforts. This entry focuses on measuring the obvious numbers.


1. Measure Traffic: Check the number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic. Remember that quality of traffic is more important than quality of traffic.



2. Measure interaction: Patients who interact by leaving comments and reviews, participate through various channels, such as forums.




Post submitted by Lidia Scher, dental office designer, and written by Angela Rutzick, Marketing maven for e-dds.com

Lidia@e-dds.com

Angela@e-dds.com