Let's face it…not may people love going to the dentist. They feel stressed. I can say from experience as an emergency room nurse-turned dentist that the level of stress, albeit different, is high in both environments. As a nurse, everyone was glad to see me, seek my help or care. As a dentist, most patients want good oral health and a pretty smile, but don't usually relish a trip to the dentist. In our practice, we have been able to change this attitude by going the extra mile to make our patients feel welcome. It all starts with a philosophy that is mindful of “the cross”.
In our office patients quickly note the beauty and flow of our Feng Shui designed office, the carefully selected art, the pretty "live" flowers and the nice warm smiles to greet them. Our staff is trained to pamper. We offer Bose headsets and MP3 players, warm fleecy blankets to snuggle under, a place for their shoes if desired, dark "safety" sunglasses and heated seat. Are we at a spa? NO! But when our patients can relax and feel pampered our job as dental professionals becomes easier.
How do you get to that place? You create a philosophy of care that suits your style. Ours is “pampered, warm and cozy”; and as a practice we follow the motto of “… keep(ing our) cross in balance", as outlined by L.D. Pankey.
Below and to the left, write WORK . To the right, write PLAY.
Write LOVE at the bottom.
When your life is weighted too far in one direction, the three other areas suffer. And then, something gives: divorce, staff leaves, kids feel neglected and get in trouble, you feel like you have to work all the time and can't enjoy your life, it seems meaningless…It goes on and on. Asking for help when you cannot manage was the choice I made.
With the help of The Pankey Institute in Key Biscayne, Fla, I feel I have been able to keep my cross in balance. The expense of attending was returned 10 fold just in the week's following each course. I didn't become a "Pankey Office" I became Dr. Dianne B's office. My designer didn't design the "Feng Shui office" she designed a Feng Shui office personalized for my staff and I. This transformation and stability didn't happen overnight; we evolved over several years, and are still growing. In my case, The Pankey Institute offered a well-rounded course to help run my practice, be a better dentist and be financially sound, yet still have time to raise a busy family.
The combination of a well-designed office and the advice of a top of the line management consulting firm continues to reap its benefits. Recently, a favorite patient of mine met my husband on a Boy Scout camping trip. His new job requires commuting Sunday night through Friday night to another state, and thus had to transfer dentists. He told my husband he really didn't realize how special our office was until he was lying there in a cold unfriendly office, people too busy or grouchy to smile or show they cared about him, the quality of the cleaning was not a good etc. etc. That indirect feedback was music to my ears. You can make a difference in your patients’ lives. Not only doesn’t have to be that bad to go to the dentist. Gee…it might even feel like an hour of rest for weary soul. Have a great rest of the summer!
Dianne B. is a seasoned dentist practicing in Massachusetts.
