A Few Ways You Can Measure Social Media-Part 3 of 3

5. Now, you've made sure you’re doing the right things by following the before-mentioned tips, but you don't have time to do all this newfangled stuff!!! You can get free advice from social media experts who are handing out information over the web. There are social media agencies out there who will also be happy to help you, if you don’t have the time or resources to do this in-house.



6. We offer help as well. Contact Angela@e-dds.com for a free consultation.



Tips were submitted by Lidia Scher, our in-house office designer, Lidia@e-dds.com

A FEW WAYS YOU CAN MEASURE SOCIAL MEDIA-Part 1 of 3.

We heard from you and today we are starting a 3 week series of suggestions on ways you can measure your social media efforts. This entry focuses on measuring the obvious numbers.


1. Measure Traffic: Check the number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic. Remember that quality of traffic is more important than quality of traffic.



2. Measure interaction: Patients who interact by leaving comments and reviews, participate through various channels, such as forums.




Post submitted by Lidia Scher, dental office designer, and written by Angela Rutzick, Marketing maven for e-dds.com

Lidia@e-dds.com

Angela@e-dds.com

Marketing Don't Checklist

Don’t send out copy with spelling or grammatical errors.

Always proofread and use your spell check

Don’t show off how many fonts you have when designing a project.

Select only 2 – 3 fonts at the most.

Don’t wait.

Always ask at the end of a project when a client is pleased with the outcome for a referral.

Don’t be the world’s best kept secret.

Network, join organizations, write articles, blog.

Don’t sell on price. You won’t win in the long run.

Sell on value. What is your value proposition?

“Don’t make enemies….

Cultivate opposites” (Thomas Watson, Jr., of IBM)

A good enemy forces you to improve your company. As was the case with Apple and IBM — it helped Apple succeed.

Don’t try and do it all yourself.

Hire people who excel at what you don’t

Don’t forget to track what you do.

Important to find out which of your efforts generate the highest returns and capitalize on your successes

Don’t wait for the media to find you

Write a letter or article to the local paper.

Don’t ignore your customers

Write a bi-monthly newsletter or hot tips. Clip articles that may be of interest to them.

Submitted by marketing maven Angela Rutzick who can be reached @ Angela@e-dds.com