5. Now, you've made sure you’re doing the right things by following the before-mentioned tips, but you don't have time to do all this newfangled stuff!!! You can get free advice from social media experts who are handing out information over the web. There are social media agencies out there who will also be happy to help you, if you don’t have the time or resources to do this in-house.
6. We offer help as well. Contact Angela@e-dds.com for a free consultation.
Tips were submitted by Lidia Scher, our in-house office designer, Lidia@e-dds.com
Friday, November 6, 2009
Friday, October 30, 2009
Tips on Dental Office Success
Would you agree that success is defined by whether or not you can,
1. Work smart, not hard,
2. Can attract opportunities that easily turn into positive
outcomes,
3. Enjoy harmonious relationships within your family, your friends and your business,
4. Feel satisfied with your career and business choice,
5. Can have a broad view of your life and work, yet can attend to the smallest details,
6. Invite the right clients and the right people into your life, and
7. you easily realize profits higher than you projected!
When I am not on track with these landmarks, I first look within my home environment and my office to see how energy flows within these two spaces and I check for the following tell tales that something is not going well:
1. Look at what is happening outside my buildings. New construction going on? Some movement of tenants? Change in management? Wheather related events such as trees down or power lines?
2. Check out the quality of my entry. Do I need to remove/change plantings? Do I need to add some seasonal items/greens? Repaint the door? Fix anything? How is my walkway? Does it seem to narrow as it goes out toward the street? Is it blocked by a tree/bush that is overgrown? Do I even have a walkway guiding to the door, or do I just have grass outside my front door?
3. Look at my bedroom, my bed and my desk at the office. Do they offer me a position of control in relation to the access door?
4. Check out the quality of my bed and my desk and chair. Do they need repairs? Do they say...temporary or solid and strong?
5. See if my bedroom or my office shares a wall with a room that is in conflict with the activities of my bedroom and my office. Is the kitchen or bathroom on the other side?
6. Do I have clutter in my bedroom and in my office?
7. Is my desk piled high with "stuff" that "I can always find" or is it so clean that "I can eat there"?
8. Check out the lighting in my bedroom and my business. Is there balanced lighting or there are dark spots or lots of glare?
Well, you may think that these two lists have nothing to do with each other, but they do.
Study the 2 lists and jot down your reactions to it. I'll elaborate on their correlation on next week's blog.
If you need answers in a hurry, you may contact Lidia Scher @ lidia@e-dds.com
1. Work smart, not hard,
2. Can attract opportunities that easily turn into positive
outcomes,
3. Enjoy harmonious relationships within your family, your friends and your business,
4. Feel satisfied with your career and business choice,
5. Can have a broad view of your life and work, yet can attend to the smallest details,
6. Invite the right clients and the right people into your life, and
7. you easily realize profits higher than you projected!
When I am not on track with these landmarks, I first look within my home environment and my office to see how energy flows within these two spaces and I check for the following tell tales that something is not going well:
1. Look at what is happening outside my buildings. New construction going on? Some movement of tenants? Change in management? Wheather related events such as trees down or power lines?
2. Check out the quality of my entry. Do I need to remove/change plantings? Do I need to add some seasonal items/greens? Repaint the door? Fix anything? How is my walkway? Does it seem to narrow as it goes out toward the street? Is it blocked by a tree/bush that is overgrown? Do I even have a walkway guiding to the door, or do I just have grass outside my front door?
3. Look at my bedroom, my bed and my desk at the office. Do they offer me a position of control in relation to the access door?
4. Check out the quality of my bed and my desk and chair. Do they need repairs? Do they say...temporary or solid and strong?
5. See if my bedroom or my office shares a wall with a room that is in conflict with the activities of my bedroom and my office. Is the kitchen or bathroom on the other side?
6. Do I have clutter in my bedroom and in my office?
7. Is my desk piled high with "stuff" that "I can always find" or is it so clean that "I can eat there"?
8. Check out the lighting in my bedroom and my business. Is there balanced lighting or there are dark spots or lots of glare?
Well, you may think that these two lists have nothing to do with each other, but they do.
Study the 2 lists and jot down your reactions to it. I'll elaborate on their correlation on next week's blog.
If you need answers in a hurry, you may contact Lidia Scher @ lidia@e-dds.com
A Few Ways You Can Measure Social Media-Part 2 of 3
3. Make a note of the less obvious benchmarks:
Research SEO rankings and referrals, customer satisfaction scores and other business data.
4. Make a note of ROI benchmarks:
How much are you paying to acquire customers via other marketing channels? How vast is that advertising budget, and how is it being split up? And what proportion is being directed into channels that you cannot accurately measure?
Submitted by Lidia Scher -Lidia@e-dds.com
Contact Angela@e-dds.com for a quick conversation on these important measures!
Research SEO rankings and referrals, customer satisfaction scores and other business data.
4. Make a note of ROI benchmarks:
How much are you paying to acquire customers via other marketing channels? How vast is that advertising budget, and how is it being split up? And what proportion is being directed into channels that you cannot accurately measure?
Submitted by Lidia Scher -Lidia@e-dds.com
Contact Angela@e-dds.com for a quick conversation on these important measures!
Friday, October 16, 2009
A FEW WAYS YOU CAN MEASURE SOCIAL MEDIA-Part 1 of 3.
We heard from you and today we are starting a 3 week series of suggestions on ways you can measure your social media efforts. This entry focuses on measuring the obvious numbers.
1. Measure Traffic: Check the number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic. Remember that quality of traffic is more important than quality of traffic.
2. Measure interaction: Patients who interact by leaving comments and reviews, participate through various channels, such as forums.
Post submitted by Lidia Scher, dental office designer, and written by Angela Rutzick, Marketing maven for e-dds.com
Lidia@e-dds.com
Angela@e-dds.com
1. Measure Traffic: Check the number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic. Remember that quality of traffic is more important than quality of traffic.
2. Measure interaction: Patients who interact by leaving comments and reviews, participate through various channels, such as forums.
Post submitted by Lidia Scher, dental office designer, and written by Angela Rutzick, Marketing maven for e-dds.com
Lidia@e-dds.com
Angela@e-dds.com
Tuesday, September 1, 2009
Get your team on one page for harmony, efficiency and growth
You entered dentistry because you had a vision for helping people. Now you want your practice to fulfill that vision. Yet it is easy to get bogged down in the day-to-day details of running an office that eventually leads to losing your focus.
To work on what is most important, start with a short business plan. Share it with your staff to get everyone on the same page.
Create harmony in your office
Make your office a harmonious work place. Have each member understand his or her role, how it fits into the bigger picture, and how the team works as a whole. Create a climate that acknowledges and celebrates success. Your patients will sense and experience the harmony in your office, as well.
By writing a One Page Business Plan R and sharing it with your staff, you can consistently communicate to them the vision, mission and measures of your practice. When everyone is aligned with the plan, harmony is one beneficial result.
Create efficiency in your office
Running a dental practice is like running a small business. You need systems, methods and quality standards. You also need a way to track and measure performance. Yet you don’t want to get overly complicated. The strategy section of a One Page Business Plan is the place to capture the best practices and methods for an efficient practice.
Create growth for your practice
For a profitable practice, you should determine the key financial measurements for your practice. First, understand your breakeven point. This means understanding your variable and fixed costs and determining your pricing structure.
Next understand how to attract and retain patients. Create a marketing strategy to retain patients and gain referrals that your and your team can implement to keep your practice full.
When you have your team working together to maintain and improve skill level, patient satisfaction and efficiency, your business is poised to thrive and grow.
Capture your best thinking on a single page
Michael Gerber, author of the classic book, The e-Myth Revisited, cautions the entrepreneur to work on your business, not in your business. As a dentist, this means being the leader of your practice, creating clear, consistent practices that take the guess work out of daily activities. It also means that while you use your expertise in treating patients, you also spend time on the essential practice-building activities.
It’s easy to lead your staff when you can get everyone on the same page. They will be inspired when you share the vision and mission of your practice and how each person contributes. Use your plan to:
• Embrace best practices.
• Create systems and policies that are clear.
• Communicate consistently.
This minimizes confusion and frustration. Your team members will be on board and new staff members can get up to speed quickly.
You can write your plan on your own with the help of the book, The One Page Business Plan. or you might consider working with a One Page Business Plan Certified Consultant to speed up the process, get expert advice and an outside, objective perspective.
Amy Grossman, MBA, is founder of the business coaching and consulting practice, Broader Vision. Amy is a One Page Business Plan Certified Consultant and has served on the executive board of the International Coach Federation, New England Chapter. You can email her at amy@broadervision.com.
To work on what is most important, start with a short business plan. Share it with your staff to get everyone on the same page.
Create harmony in your office
Make your office a harmonious work place. Have each member understand his or her role, how it fits into the bigger picture, and how the team works as a whole. Create a climate that acknowledges and celebrates success. Your patients will sense and experience the harmony in your office, as well.
By writing a One Page Business Plan R and sharing it with your staff, you can consistently communicate to them the vision, mission and measures of your practice. When everyone is aligned with the plan, harmony is one beneficial result.
Create efficiency in your office
Running a dental practice is like running a small business. You need systems, methods and quality standards. You also need a way to track and measure performance. Yet you don’t want to get overly complicated. The strategy section of a One Page Business Plan is the place to capture the best practices and methods for an efficient practice.
Create growth for your practice
For a profitable practice, you should determine the key financial measurements for your practice. First, understand your breakeven point. This means understanding your variable and fixed costs and determining your pricing structure.
Next understand how to attract and retain patients. Create a marketing strategy to retain patients and gain referrals that your and your team can implement to keep your practice full.
When you have your team working together to maintain and improve skill level, patient satisfaction and efficiency, your business is poised to thrive and grow.
Capture your best thinking on a single page
Michael Gerber, author of the classic book, The e-Myth Revisited, cautions the entrepreneur to work on your business, not in your business. As a dentist, this means being the leader of your practice, creating clear, consistent practices that take the guess work out of daily activities. It also means that while you use your expertise in treating patients, you also spend time on the essential practice-building activities.
It’s easy to lead your staff when you can get everyone on the same page. They will be inspired when you share the vision and mission of your practice and how each person contributes. Use your plan to:
• Embrace best practices.
• Create systems and policies that are clear.
• Communicate consistently.
This minimizes confusion and frustration. Your team members will be on board and new staff members can get up to speed quickly.
You can write your plan on your own with the help of the book, The One Page Business Plan. or you might consider working with a One Page Business Plan Certified Consultant to speed up the process, get expert advice and an outside, objective perspective.
Amy Grossman, MBA, is founder of the business coaching and consulting practice, Broader Vision. Amy is a One Page Business Plan Certified Consultant and has served on the executive board of the International Coach Federation, New England Chapter. You can email her at amy@broadervision.com.
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