5. Now, you've made sure you’re doing the right things by following the before-mentioned tips, but you don't have time to do all this newfangled stuff!!! You can get free advice from social media experts who are handing out information over the web. There are social media agencies out there who will also be happy to help you, if you don’t have the time or resources to do this in-house.
6. We offer help as well. Contact Angela@e-dds.com for a free consultation.
Tips were submitted by Lidia Scher, our in-house office designer, Lidia@e-dds.com
Showing posts with label Dental Practice Solutions. Show all posts
Showing posts with label Dental Practice Solutions. Show all posts
Friday, November 6, 2009
Friday, October 30, 2009
Tips on Dental Office Success
Would you agree that success is defined by whether or not you can,
1. Work smart, not hard,
2. Can attract opportunities that easily turn into positive
outcomes,
3. Enjoy harmonious relationships within your family, your friends and your business,
4. Feel satisfied with your career and business choice,
5. Can have a broad view of your life and work, yet can attend to the smallest details,
6. Invite the right clients and the right people into your life, and
7. you easily realize profits higher than you projected!
When I am not on track with these landmarks, I first look within my home environment and my office to see how energy flows within these two spaces and I check for the following tell tales that something is not going well:
1. Look at what is happening outside my buildings. New construction going on? Some movement of tenants? Change in management? Wheather related events such as trees down or power lines?
2. Check out the quality of my entry. Do I need to remove/change plantings? Do I need to add some seasonal items/greens? Repaint the door? Fix anything? How is my walkway? Does it seem to narrow as it goes out toward the street? Is it blocked by a tree/bush that is overgrown? Do I even have a walkway guiding to the door, or do I just have grass outside my front door?
3. Look at my bedroom, my bed and my desk at the office. Do they offer me a position of control in relation to the access door?
4. Check out the quality of my bed and my desk and chair. Do they need repairs? Do they say...temporary or solid and strong?
5. See if my bedroom or my office shares a wall with a room that is in conflict with the activities of my bedroom and my office. Is the kitchen or bathroom on the other side?
6. Do I have clutter in my bedroom and in my office?
7. Is my desk piled high with "stuff" that "I can always find" or is it so clean that "I can eat there"?
8. Check out the lighting in my bedroom and my business. Is there balanced lighting or there are dark spots or lots of glare?
Well, you may think that these two lists have nothing to do with each other, but they do.
Study the 2 lists and jot down your reactions to it. I'll elaborate on their correlation on next week's blog.
If you need answers in a hurry, you may contact Lidia Scher @ lidia@e-dds.com
1. Work smart, not hard,
2. Can attract opportunities that easily turn into positive
outcomes,
3. Enjoy harmonious relationships within your family, your friends and your business,
4. Feel satisfied with your career and business choice,
5. Can have a broad view of your life and work, yet can attend to the smallest details,
6. Invite the right clients and the right people into your life, and
7. you easily realize profits higher than you projected!
When I am not on track with these landmarks, I first look within my home environment and my office to see how energy flows within these two spaces and I check for the following tell tales that something is not going well:
1. Look at what is happening outside my buildings. New construction going on? Some movement of tenants? Change in management? Wheather related events such as trees down or power lines?
2. Check out the quality of my entry. Do I need to remove/change plantings? Do I need to add some seasonal items/greens? Repaint the door? Fix anything? How is my walkway? Does it seem to narrow as it goes out toward the street? Is it blocked by a tree/bush that is overgrown? Do I even have a walkway guiding to the door, or do I just have grass outside my front door?
3. Look at my bedroom, my bed and my desk at the office. Do they offer me a position of control in relation to the access door?
4. Check out the quality of my bed and my desk and chair. Do they need repairs? Do they say...temporary or solid and strong?
5. See if my bedroom or my office shares a wall with a room that is in conflict with the activities of my bedroom and my office. Is the kitchen or bathroom on the other side?
6. Do I have clutter in my bedroom and in my office?
7. Is my desk piled high with "stuff" that "I can always find" or is it so clean that "I can eat there"?
8. Check out the lighting in my bedroom and my business. Is there balanced lighting or there are dark spots or lots of glare?
Well, you may think that these two lists have nothing to do with each other, but they do.
Study the 2 lists and jot down your reactions to it. I'll elaborate on their correlation on next week's blog.
If you need answers in a hurry, you may contact Lidia Scher @ lidia@e-dds.com
Friday, October 16, 2009
A FEW WAYS YOU CAN MEASURE SOCIAL MEDIA-Part 1 of 3.
We heard from you and today we are starting a 3 week series of suggestions on ways you can measure your social media efforts. This entry focuses on measuring the obvious numbers.
1. Measure Traffic: Check the number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic. Remember that quality of traffic is more important than quality of traffic.
2. Measure interaction: Patients who interact by leaving comments and reviews, participate through various channels, such as forums.
Post submitted by Lidia Scher, dental office designer, and written by Angela Rutzick, Marketing maven for e-dds.com
Lidia@e-dds.com
Angela@e-dds.com
1. Measure Traffic: Check the number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic. Remember that quality of traffic is more important than quality of traffic.
2. Measure interaction: Patients who interact by leaving comments and reviews, participate through various channels, such as forums.
Post submitted by Lidia Scher, dental office designer, and written by Angela Rutzick, Marketing maven for e-dds.com
Lidia@e-dds.com
Angela@e-dds.com
Friday, August 14, 2009
Marketing Don't Checklist
Don’t send out copy with spelling or grammatical errors.
Always proofread and use your spell check
Don’t show off how many fonts you have when designing a project.
Select only 2 – 3 fonts at the most.
Don’t wait.
Always ask at the end of a project when a client is pleased with the outcome for a referral.
Don’t be the world’s best kept secret.
Network, join organizations, write articles, blog.
Don’t sell on price. You won’t win in the long run.
Sell on value. What is your value proposition?
“Don’t make enemies….
Cultivate opposites” (Thomas Watson, Jr., of IBM)
A good enemy forces you to improve your company. As was the case with Apple and IBM — it helped Apple succeed.
Don’t try and do it all yourself.
Hire people who excel at what you don’t
Don’t forget to track what you do.
Important to find out which of your efforts generate the highest returns and capitalize on your successes
Don’t wait for the media to find you
Write a letter or article to the local paper.
Don’t ignore your customers
Write a bi-monthly newsletter or hot tips. Clip articles that may be of interest to them.
Submitted by marketing maven Angela Rutzick who can be reached @ Angela@e-dds.com
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